“Blog VS Vlog” is a conflict that has divided the digital community, but before creating a blog or a vlog, you need to know which one is better for you.
Blogging and Vlogging are both powerful tactics for business owners who want more traffic to their websites.
Several famous bloggers and vloggers make their living by creating entertaining content, and business owners can utilize these blogs and vlogs to draw more customers.
Today we are glad to give you some of the pros and cons of blogs and vlogs, besides the parts you should reconsider before you start creating a blog or vlog, and then you can see which one is going to win this battle!
Blog VS Vlog!
As a start, let’s take a look at the meaning of the Blog and the Vlog.
A blog is an online diary, or informational website contains content like pictures, text, animated GIFs or videos, and even scans from old physical offline diaries or journals and additional active copy texts.
Since a blog can exist only for personal use and to share knowledge with a particular group or to join the public, a blog owner can set their blog for public or private access.
A vlog is a video that presents a person’s experience in life; it is a portmanteau of the word ‘video’ and ‘blog.’ As the name implies, a vlog is a video blog that shows a person’s viewpoints, ideas, and concerns, typically for broadcasting on the internet.
And now, to decide which better for you, Blog VS Vlog; let’s dive into the advantages and disadvantages of each one:
The Pros Of The Blog:
1) It’s A Low-Cost Purchase:
Unlike different businesses or aspects of starting a more critical business, starting a blog needs slight up-front money. If you already have a website for your business, it’s as uncomplicated as producing a blog page on your site – no additional supplies needed.
2) You Set Yourself As A Specialist:
Despite whether your final goal is to gain money online or offline, writing valuable blog posts helps you to set yourself as an expert in a niche.
3) You Can Work On A Blog Anytime:
Flexibility is a principal reason several bloggers jump into this field. Starting a blog that makes money through passive income implies that you can work any time of day, and bring in return any time of day.
- You Can Develop Meaningful Connections With Your Audience:
If you’re already blogging – don’t you like it when someone you don’t know leaves a comment on your blog or social channels?
It’s a fabulous feeling to know that someone out there is reading your content and seems connected to it enough that they take the time to comment.
4) Blogs And Marketing Funnels:
After Your leads saw the landing page in some stages of your Marketing Funnel, found your social media, liked your viral videos and vlogs, or maybe shared some of your well-designed posts and infographics.
Now they’re ready for deeper.
One of the prime things they need to know after concluding that a product or service might be helpful is whether they can trust your brand behind it. The essential way to build that trust is by making domain expertise as a valuable thought leader.
And helpful leaders usually offer free advice.
Writing a detailed blog that supports answer users’ endless questions is fundamental in keeping them involved and building more trust.
You can learn more about Making a Great Blog Post For Your Funnel.
5) You Drive Traffic To Your Site:
If you are creating a blog as part of a more prominent small business form, that blog will help drive traffic to your website.
Google likes new content, and each blog post you write helps:
- Telling Google you’re a useful site.
- Allowing you to rank for a different set of keywords potentially.
If you’re writing concerning content for a particular audience, those website visits can turn into possible clients or customers.
For more information about the importance of blogs, you can read A Blog Isn’t a Blog, It’s a Business.
The Cons Of The Blog:
1) It Can Be Difficult If Writing Doesn’t Come Naturally:
Blogging does not always come simply to many people – mainly for those who are maybe involved in technical domains or just out of school.
It can be hard communicating information in a charming, consumer-friendly way.
2) Technical points can be Depressed:
Technical confusions will pretty much always be a part of blogging. Expired SSL certificates, coding problems, malware, plugin conflicts– most bloggers will experience at least some of these types of issues each year.
3) It Takes Time To Make Money:
If you’re trying to make your blog your business, understand that it takes time to make money.
Yes, there are exclusions to this rule – bloggers who have some viral content and manage to start earning a lot of money very quickly. But in fact, blogging is usually a long-term game as far as online monetization.
The Pros Of Vlog:
1) 65% Of People Are More Likely To Purchase The Product If They Saw It In A Video:
Use this to your business, and within the use of video, you could increase your customers, investors, and audience. The options are limitless.
2) It Can Place You Aside From The People:
Naturally, using a video may fast fit the standard, but corporate “vlogging” is still in its outset, so it will make you stand out from the crowd.
It’s essential to reconsider that videos don’t just have to be about someone appearing in front of a camera; they can contain animation, designs, infographics, and so on.
3) You Can Use Vlog As A Visual Help:
If you want to teach someone how to make a salad, you can physically present a guide step by step, rather than writing one.
That shows more than helpful, as people can follow your guidelines in a step by step formula. Plus, they can understand what to do rather than read what to do.
4) Since Google Obtained YouTube, Videos Have Been A Critical Part Of Search Engines:
So, you can include SEO into your videos by adding subtitles, apt descriptions, besides a catchy title. Therefore, you don’t need to rely on articles with mush words to push you up that all-important list, and video works just as well.
Here are some tips on How to Become a Successful Vlogger.
The Cons Of Vlog:
1) It Can Be Time-Consuming:
Nobody wants to resemble like a fool, so recording, re-recording, and, perhaps even, a 60th directors cut is needed to complete your vlog. And the recording occurs after writing the script, getting the timing correct, and before every editing.
2) Vlogs Don’t Work For All Subjects:
You can’t use videos for everything. You have to select your video subjects and maybe combine them inside a written blog. For example, an animation of the newest digital statistics could serve well, but a written blog about trending campaigns would help more.
3) Preparing The Speech Right:
It may look easy, but getting the tone and approach to a video blog is usually a lot more complicated than a written blog.
You need to know how to make your voice, characteristics, and language understandable as well as speak in a way that precisely describes your brand and business. Simplistic things such as umming, erring, slang, etc., can produce or break a vlog. It’s challenging to make it right.
4) Low Consideration Spans:
The pleasure of producing a written blog is that it’s clear for the user to read it in their lunch break, instantly scroll down to view what important.
However, with a vlog, this isn’t as simple to do.
Yes, the users can fast forward, but how are they assumed to understand which piece in the vlog is going to be relevant? Moreover, you could miss out on necessary information, whereas if you were reading it, the information could be in bold, or underlined, or red, etc.
And Now, We Came Back To The Question: Blog VS Vlog – Who Wins?
As you saw, Vlogs are not always suitable for all subjects, and some topics need an in-depth discussion.
So, if we have Blogs VS Vlogs, we can say that blogs win since they serve all kinds of subjects and have more advantages than vlogs, especially for SEO content and marketing funnels’ purposes.
For more ideas about the importance of blogs, you can read Why You Should Blog.
But after you learned about the advantages and disadvantages of (Blog VS Vlog), why we don’t use both? Because simply each one of them serves a particular purpose and improves your business as well.