Color Choosing For UX: Everything You Need To Know

color choosing

The color may affect the content more than words do sometimes.

The more you think out of the box, the better the user experience you will get.

For sure, do you want to know how colors can impact users’ emotions and get their attention?

And how to choose them, ideally?


User experience design includes many processes that require to be done thoughtfully so that an interface would satisfy the demands of your audience.

Every step requires a lot of focus on details, even if it is not so difficult.

One of the time-consuming still critical stages in UX & UI creation is color choice (Color Choosing For UX).

So, Designers can sometimes spend hours choosing the best color palette.

Moreover, It’s about emotions.

No doubt, color is one of the most attractive elements that may move several emotions in people.

There are a lot of things a human can do just with colors.

So why is it such a strong force in our lives?

How can it affect our bodies and minds?

While perceptions of colors are somewhat biased and may have different meanings depending on where you live, there is still some colors effect that has universal meaning.

let us see how to employ colors in the best way (Color Choosing For UX):

1) Contrast Is The Key:

Color contrast is an essential part of any visual form. It makes the individuality for each UI component and makes all of them outstanding.

User interfaces, including only shades from the same color group, have fewer possibilities to attract users’ attention.

Color Choosing

When you’re using colors in text, be aware that putting colors with low contrast next to each other can make your writing very difficult to read.

Designers check the level of contrast depending on the purposes it is supposed to achieve.

For example, if you want users to consider the particular UX elements, it’s good to use two highly contrasting colors.

Yet, speaking of UX as a whole work, a high level of color contrast may not always act correctly.

If the content and the background contrast each other a lot, it will be hard to read the text.

That’s why designers should make a moderate contrast and use high contrasting colors only for highlighting factors.

User testing on different devices can help designers to make sure of the effectiveness of their solution.

2) Consider Cultural Differences:

Color bonds change from culture to culture and from person to another.

Men and women often have several color preferences.


Every society has its individual beliefs and ideas, so before you pick the colors, you need to make sure that they will be understood the way you expect.

The thing is that sometimes one color may have completely different meanings in other countries.

Wrong-way of using colors may lead to misinterpretations, which could be disastrous for a product.

By acknowledging the specialties of culture’s tone, though, designers reduce the chances of being misunderstood.

3) Get Your Inspiration In The Most Natural Way:

Nature has always been the best teacher in many fields.

Color organizations that we can see in the environment are almost perfect.


People usually enjoy watching sunsets and sunrises, falls, and snow because they are full of natural color mixtures.

So, why don’t you try to obtain some impressions?

Go for a walk or search for gorgeous nature photos, and you will find the inspiration.

4) Understand Your Targeted Audience:

Over time, color combinations have been connected with different feelings, seasons, cultures, and origins.

For example, If you are waiting for your new baby, you will decorate and paint their rooms, depending on their gender.

There is nothing that can specify that some colors are entirely masculine or feminine, yet we automatically make connections.


Over the decades, there have been many kinds of research transferred that brings some generalization over a color association.

The colors you chose for your product, brand, or website might invoke many things to various users.

Like any other design, color is not just hitting pretty colors together and calling it a masterpiece.

Understanding the audience, you are planning for is crucial when building out the UX and essential for your color choices.

The first part is making sure you know the context of the problem you are trying to solve.

So, before you choose the colors, ask yourself these questions:

Who’s your audience?

What’s the age group?

What’s the nature of the product?

And then, you must decide what feeling you want to give to your users.

Finally, you can use the ways you know to make your color palette choices.

5) Balance:

As we know, balance is essential in life; and people always need it.

Building balance in your product and color choices should also be applied.

The 60–30–10 is an easy decorating rule that quickly sets a color design together.

The 60% + 30% + 10% proportion aims to balance the colors used at any time, including your user interface.

This idea is amazingly simple to use and very efficient.


How to use this simple rule??

Your 60% should be the interior color of your user interface.

The 30% is the secondary color in your pallet; it should support your primary color and change it to make it give your UX interest.

Think of your 10% as the accent color.

It brings style to your product and it can also be the brand color, but that’s up to you.

Make the 60% a neutral color.

30% should be your secondary brand color.

10% is your core brand color.

6) Reduce The Number Of Colors You Use:

Many things depend on the kind of balance you make while using colors to the UX design.

Usually, the more colors you apply, the difficult it will be to get a balance.

That’s the reason why specialists suggest to use as a little number as possible.


 You can create a color scheme by using light and dark variants of the primary color.

If you need a different look, you can decrease the brightness and increase saturation to get the darker version.

7) Achieve Your Brand Personality:

Of course, brands have personalities, and consumers relate to them, try to reflect yours when you choose your next color palette.

Users believe color is the biggest motivator to choose a particular product while acknowledging visual appearance as the most effective marketing factor.


Famous brands don’t fall across their color schemes by accident; they choose them correctly.

For example, Blue works well for Pepsi, who wants their brand personality to be active, lively, and memorable.

But blue may not work with other brands.

Look at your brand personality, think well about what impression you want to give, and then look at your audience before designing out your colors.

In Conclusion:

Your goal should be that whenever a user visits your site, he/she will find it charming, clean, and elegant, and he will save it for sure.

And the magical factor is always the colors that steal their heart at the first look.

So, please take advantage of your designers to harness the colors and effectively use them to ensure your product’s visual identity and for the users to have the best experience and visibility on your site.


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