In case you might be asking yourself about internal and external links, what are the internal links?
What are the external links?
Why it’s essential to have links from other sites? And why should I link between my content?
Then, don’t worry, you are in the right place!
Give me 5 minutes, and you will find answers to your questions.
Now, to have a solid SEO strategy for your website, you’ll need to understand the differentiation between external link & internal link, and how they can enhance your SEO strategy.
No wonder you have heard people talking about internal & external links, but don’t rush, they are critical!
What Are The Internal Links?
An internal link is a link from a page “on your website” to a different page “on your website” as well.
Your users indeed use links for crawling your site to find the content they required to see.
Also, search engines use links to crawl your site.
Note that they won’t discover a page if there are no links to it “NO discovering means NO indexing.”
There are different sorts of internal links, for instance:
homepage links, sitemap links, and links between blog posts (the most common).
The most common internal links are between your blogs since these links encourage your users to engage.
Furthermore, they enable search engines to determine what content on your site is relevant and determine its value.
The more links a significant page gains, the more powerful it will seem to search engines.
Therefore, use internal links to enhance your SEO.
What Are The External Links?
External links are links from other websites or “social networks” to your site.
There are two types of external links:
– Do-Follow: links from other sites.
– No-Follow: links from social media networks.
The difference between these two types of do-follow links helps your search engine rankings, while no-follow links don’t.
Same way, when you include a link to different resources on your site, it is named an external or outbound link.
Now, backlinks take their deserved place between the most useful tools for improving the site’s ranking and are popularly used by many developers worldwide.
Best of all, hyperlinks started presenting an essential role in Internet promotion.
Developing an innovative algorithm for ranking web pages “page rank by google” is one of the causes for the fast growth of the latest search engine algorithm.
It’s true that the more links pointing to a page, the higher ranking it rates.
But wait, let me tell you something, I can’t talk about internal and external links without talking about anchor text, right?
The anchor text is the words that users can click on “clickable.” It’s just words hiding a link!
But why it’s important?
– Anchor text is an essential element in search engine optimization because it provides crucial signs to search engines about the content of your page.
How to set SEO friendly anchor text?
– Related to the linked-to page.
The Importance of Internal and External Links:
In simple words, you need links before your content can rank.
Google sees your pages and posts best when you have backlinks (No-Follow & Do-Follow).
Internal links likewise connect your content and give Google a view of your website’s structure.
Internal links can also discover a hierarchy on your site, enabling you to give the essential pages and posts more link value than less valuable pages.
So, practicing the right internal & external linking strategy can promote your SEO and increase your website visibility!
By now, you should set your linking strategy to reach the maximum value of your Internal & External links.
For Internal Links:
- Determine The Structure For Your Website:
Think about it like this:
Imagine your website as a pyramid starting on the top with your homepage and below the other sections.
If you do it fine, your website’s sitemap should reflect the structure.
- Think About Adding Links to Popular Or Fresh Posts:
The last option to consider is building internal links to the most popular or latest posts on your website.
Try to put these sections in the footer or the sidebar of your website to appear on all pages and posts.
As link power reaches to these most popular/recent posts from many several pages and posts, they promote their rankings.
Besides that, the posts will be more accessible for visitors to access, which will boost the traffic, and more extra traffic is a positive sign to Google.
- Select Critical Content:
Because you want to allow Google to know what is your most essential content, add a lot of links to is.
- Add Related Links:
When you are writing several articles about a particular topic, you should link them to each other.
Using this method will show Google and the website visitors that those articles are typically correlated.
You can link straight from sentences in your text or add links at the end of your blog post.
- Consider Adding A Relevant Post Section:
Some plugins and modules add complete relevant posts sections to your posts.
For External Links:
- Write Blogs:
Blogs can provide fresh material consistently, generate conversations over the web, and get listings and links from other blogs.
Plus, it would help if you linked to others to let them link to you.
- Build Different Resources:
Building different, high-quality resources is no simple task, but it’s well-deserving of the effort.
High-quality content that is supported in the right ways can be broadly shared.
- Don’t Publish Too Many Outbound Links:
Having some links pointing out is nice, but having too many outbound links can be annoying from your readers’ perspective.
Try to focus more on internal linking and link out to only some websites related to your page.
That means link to fewer blogs and only to related blogs.
Most importantly, make sure your content is valuable, and take care of on-site optimization.
Note that I didn’t say “don’t publish outbound links.”
Don’t publish too many outbound links, and that what I’m going to talk about in the next part of the strategy.
- Give And Ask For Links:
In blogging, it is useful for everyone to use the exchange system.
If you have a blog post where you link to another author’s blog post, go and tell him/her that you linked to the blog post and ask for a backlink.
Or, you can ask the bloggers from the same niche as yours to link to you.
You see, It’s all about building relationships!
The Conclusion Is: Link Your Content And Get Links.
Let’s Face the truth; your content can’t rank without links.
But with a robust internal and external linking strategy, you can show users and search engines which content is relevant and which of your articles are most informative and essential.
If you follow the strategy in this post, both your users and Google will understand your website structure better, which will improve your ranking.