Have you ever wondered about what is a Marketing Funnel?
Or how it will Skyrocket your business?
We are glad to give some details that match your needs, so let us start with you.
The Marketing Funnel is a proficient marketing strategy that requires using various marketing tactics depending on where a person is in the buyer’s tour.
Each customer goes through specific steps before eventually creating a purchase. These actions can think of as a way in which a user moves to become a client.
When marketers target people at several stages with varying tactics, focused on delivering them more ahead of the pathway, they’re using a marketing funnel.
It called a funnel because while you move along the stages, users along top to middle of the Funnel are not clients yet. As such, if you begin with 100 customers at the top of the funnel, just a small share of these will make it to the last stage and make a purchase.
Therefore, the people become clients at the bottom of the Funnel, and that’s why it is named a funnel.
There are 5 main stages in the marketing funnel:
It is at the top of your “marketing funnel.” Through this stage, prospects that are guests to your brand and business discover who you are.
Focus on proving yourself as a thought leader inside your company. That is your chance to start creating a trusting relationship with your potential customers.
Considering Prospects in this stage of the marketing funnel don’t recognize the value of your product yet, and they won’t be engaged by explicit content or sales materials. Alternatively, you should express the benefit of your product within free educational content.
Don’t You know what free-content to send in your emails? Let’s suppose that you’re a fitness coach who’s attempting to get more clients with email.
Here are fantastic ideas for content you could add in an automated email list to your subscribers:
- Blog posts around food or health.
- A diet tracking calendar worksheet.
- An E-Book that describes the fitness & advantages of being healthy.
- A live 30-minute practice webinar.
The next stage in the marketing funnel; in this stage, a subscriber is prepared to recognize your business and products. They are interested in discovering more about you.
While you understand more about your subscriber in this stage than you did through the awareness stage, you can give them extra targeted content that addresses their precise pain points.
Through executing this, you’re showing that you provide the answer to your subscriber’s queries. You can check this out and understand the need to learn what sort of content to send your subscribers through the consideration stage?
Let’s assume that you are an online fitness instructor seeking to get more leads to recognize buying your 90-day workout schedule.
Here are some samples of content you could add in your emails:
- A case study explaining how to fit a client is after doing your program.
- A live yoga webinar.
- A blog post called “How to Get Powerful Arms in 60 Days or Less.”
- A 15-day core workout email plan.
3) Conversion (Decision Time):
Once your subscriber understands the importance of your product, and you have taught them the product itself within the practice of case studies, webinars, blog posts, and other informative content, they can determine whether or not to purchase.
At this period in your marketing funnel, you can begin expressing why your product and service is more trustworthy than your competitor and why it’s excellent for your prospect.
Concentrate on the advantages of your product/service rather than just describing specialties.
Tactics you can apply to convert your subscribers to purchase:
- Ask subscribers to a sales webinar where you tell them your product/service and show them the advantages.
- Build an automated email list with emails that each represent many benefits of your product/service.
- Suggest a free trial or provide examples so that prospects can recognize the advantages for themselves.
- Send subscribers a one-time broadcast email that submits a sale or discount for purchasing in a particular timeframe.
Once a prospect converts to a client, you may tend to pat yourself on the back and walk to the next level. Still, ignoring your clients is a wrong idea.
Unless you have a strategy for improving customer loyalty, you’ll presumably miss many of your buyers, losing a lot of your previous marketing efforts through the earlier steps of your marketing funnel.
Repeat clients and longtime clients are too important to ignore. Thus, what sort of email content improves loyalty and recognition?
Let’s suppose you have an online coffee store. You sell subscriptions to your coffee club, and you don’t want your coffee members to waste concern and cancel their subscription.
Here are some plans for worthy content you could cover in your emails to improve recognition:
- A weekly 20-minute webinar that explains the coffee club and gives coffee brewing best methods.
- Research that asks clients how satisfied they are with the coffees they are getting, and what other species of coffee they’d prefer to get.
- Give An eBook around the story of coffee.
- Give A 30% discount to clients that purchase a yearly subscription of your coffee club.
Advocacy occurs when your clients become something more profound than clients: they convert to fans. Not just have they purchased from you earlier, but they’ve purchased repeatedly or proceed to pay for your services.
Plus, now they admire you. They tell their friends about you and boast about you on social media. Bringing subscribers to this step of the marketing funnel is hugely important.
Why? Because the most powerful marketing is referral marketing.
When your friend tells you that a particular product is incredible, you more expected to buy that product because you believe your friend.
Here are the ways to use email to convert your customers into raving fans:
- Recognize customers that like you and send them an email inviting them to introduce you to their friends.
- Add a poll in an email to learn how you could enhance your product/service.
- Begin an associate or loyalty program where clients get inspiration for referring you.
What is the importance of a Marketing Funnel?
Marketing Funnel helps businesses to strategize their inbound marketing efforts more efficiently. It eases to know what step a prospect or client is and plan projects, respectively.
Both marketing funnel and sales funnel perform a crucial part in determining the several activities that need to be undertaken to bring customers. As the prospects keep growing from one stage to another, their number decreases from the narrowing form of the marketing funnel.
So, it can be said that the marketing funnel presents a vital role in inbound marketing and provides a framework for businesses to follow a more targeted approach.
As a conclusion, we can say that all companies need to keep customers happy and satisfied as they help increase sales and spread positive word of mouth. To maintain such customers, you make them feel special by sending gifts on their anniversaries, personalized offers, promotions, and giving them priority treatment.
Tracking, Offering, and pleasuring; that was the Marketing Funnel in three words.