“Move fast. Speed is one of your main advantages over large competitors.”
Have You Ever Surfed Of Slow Internet Connection?
Do you realize how frustrating it can be for someone to spend seconds and seconds waiting for a page to load?
Have you ever seen someone throwing their laptop from a window because of slowness? (Okay, we went too far on the last one.)
What Is Page Speed?
Page speed is a measurement of how long a user has to wait to see your page content.
It is sometimes referred to as “TFB” (Time to first byte).
It can also be defined as how long it takes for a browser to render the data and display it to the end-user.
If you are trying to optimize your SEO or literally any field in digital marketing, you’ve probably read a lot of articles that say, “You should have a good performing site.”
And then, they would mention a bunch of terms that sound weird to you, like “leveraging cache,” “minifying resources,” etc. What the H is that?
And how does Page speed improve your SEO?
And other aspects of your digital campaigns too! (?)
Give me 5 minutes to read this article, and I promise you will have the answer.
Page speed is one of the factors Google takes into consideration when they build their ranking algorithms.
It’s one of the most critical factors.
Google works hard in order to provide high-quality search results (and advertisement) to the users using their search console.
Therefore, if Google crawlers detect slow site speed, they prefer not to show that site pages on SERPs.
It hurts Google.
Because users might move on to another search engine if they don’t like what they found. (The same applies with all other search engines).
In addition to that, let’s talk UX.
If you are browsing the internet, and a page takes more than a few seconds to load, you would opt-out.
In fact, about half of the people who browse the web on mobile devices, say that waiting for pages to load is what they hate the most.
Additionally, even a 100-millisecond delay matters, when it comes to conversion rates since every 100-milliseconds would drop the conversion rates by 7%.
Finally, sites that load in five seconds (compared to those that load in 19) see 70% longer average sessions.
Okay, you got it, page speed is essential, but you need to pay a developer thousands of dollars to fix your site speed.
Or do you?
Actually, you can fully optimize your site for free.
Without a single penny.
You need to know how to read instructions.
What Do You Have to Do?
1) Optimize Images:
- Images are by far the most significant part of the page size.
- You can either use a better format or compress images.
- Compressing images make their size smaller without removing (much of) the quality.
- Compressed images still look good, and people won’t notice the difference.
- Try to use “—webp” format images when possible.
- You just have to download the images on your site, compress them through the tools mentioned, and re-upload them.
- If you are using WordPress or a similar CMS, there’s a lot of plugins that could do the job in just seconds.
2) Compress Resources (HTML, CSS, JS):
- This means to remove whitespaces and unnecessary code from the code files.
- It makes the code unreadable, but the browser can render it faster.
- People usually make two copies of each file, for example, Style.css and Style.min.css.
- A good practice would be to write the code on the standard files and then compress them into the .min files, and those would be the files your server would be calling for the browser to render.
- Again, if your site is built on a CMS, some plugins would help.
3) Consider a CDN (Content Delivery Network):
- I bet every time you read this, people start by explaining what a CDN is, and they never tell you how to use it.
- A CDN is simply a way of delivering your media and resources much faster by different servers in different locations. (you don’t have to know more than those two lines).
- Cloudfare is a free CDN (with limits), go there and follow the instructions (They are pretty clear), and you would have a CDN in two days.
- Instead, place them at the bottom of the page, before the </body>.
- That’s because you want the user to see content as fast as possible.
- The browser won’t show content as long as it’s rendering JS files.
- That’s why you need to place unnecessary JS scripts at the bottom.
5) Reduce Redirects:
- If you are redirecting you website.com/ to website.com/home, Don’t (please)
- That’s terrible practice; instead, look for ways to remove unnecessary redirects.
Those were a few tips you can follow in order to increase your site speed.
You can measure your site performance by going to GTMetrix and entering your domain.
An alternative would be Page Speed Insights by Google.
My advice would be to you to visit both since they work differently, so you might want to see all the suggestions possible.
So, To Recap.
Your site is like a store in a building, the highest floor it’s in, the longer the people would have to walk to get there, resulting in fewer people visiting it.
Additionally, Google ranks faster pages better (Website Visibility).
There are many methods you can do to increase site speed and even more tools to measure it.
We hope you found this small guide useful, feel free to post your questions in the comments below.