SEO is not only about content, there is the Technical Knowledge for SEO.
You don’t rank just by a bunch of keywords related to your service.
SEO is a bit (a lot) more complicated than that. However, don’t be scared. It’s not rocket science!
How far should you go with Technical Knowledge for SEO?
Anyone can master the technical knowledge needed for SEO! Learn how by reading this article.
Please note that we are not saying you should learn how to do technical stuff since you can hire a developer.
Also, there are a lot of plugins and extensions that would do all of that for you.
However, having a bit of information about the non-visual side of SEO can make you better at it.
Why? Because you would understand what does what, and you would be able to save a little money if you are just getting started. (By doing the technical work yourself).
We will (try to) explain some definitions of standard SEO terms that are used in the technical side.
Let’s dig into the Aspects of technical SEO, and what knowledge you need for it.
Offsite Technical SEO Knowledge:
Before optimizing your site, you must create a site!
A website, as easy as it gets, is constructed of an IP address, a host, and a Domain name that points to the IP address.
Why are we bringing this up? Because Domain Names affect SEO!
At the very least, you should be able to buy a domain name by yourself, and subscribe to a web host, and, obviously, understand the difference between them.
After creating your website, you should secure it! That’s done via something called Secure Socket Layer (SSL), which is a technology that assures a secure connection between the web server (on which your web host is) and the user’s browser.
That’s why you see HTTPS instead of HTTP. And that’s why Chrome tells you that is safe to add payment information on certain websites (“Secure”).
Onsite Technical SEO Knowledge:
After You’ve built and indexed your site, you should know how to optimize it for SEO.
1- Understand meta tags correctly:
- Meta tags are snippets of code that serve as a guide for search engines on how to display your content.
- Google cares a lot about your meta titles and descriptions.
- If you’ve built your site manually (“From scratch,” as they say), you would have to add them manually between the <head> </head> tags.
- However, if you are using a CMS like WordPress, it makes the job much more comfortable!
- When uploading images, learn how to use HTML “ALT” tags correctly, which are also HTML attributes (code) added to images.
- Know the difference between PNG, JPG, JPEG, WebP, and Other formats: JPEG is suitable for colors and clarity.
PNG is better when you need a transparent background, and WebP is one of the most optimized formats ever, use it when possible.
- Why you should compress images for better site speed (and how does it affect SEO)
- File Names MATTER!, name your images in an SEO friendly method.
3- Header Tags:
You might think Headers or “H Tags” are HTML tags that make the text appear bolder. However, they are much more than you might expect.
You should always include keywords in your H tags since they represent the structure of your content. Therefore they make search engines understand what you are writing about.
If implemented correctly, Headers can improve your SEO in a significant way!
Now let’s get into some advanced stuff; hopefully, you still with us until this point!
4- Schema Structured Data:
A collection of tags (HTML) that’s used to give semantic value to Search Engines results, they can be applied in things like events, authors, products, and others.
It’s not clear whether Schema Structured Data improves SEO or not. However, they positively impact click-through-rates!
5- Robots exclusion protocol or standard (robots.txt) file:
In a nutshell: they are files that help search engine crawlers do their jobs.
Such files decide which pages of your website should be crawled by Google, Bing, and others.
Having an optimized robot.txt file could result in a better ranking on SERPs.
You should learn how to find them, edit them, and add them to your HTML!
Fixing Technical SEO Errors:
You should always do a technical checkup on your site to ensure there are no errors in the backend affecting your rankings!
If You spot an error, you should try to follow the guidelines on how to fix it.
Trust me; it’s not a hard thing to do!
2- Page Speed Metrics:
A Must-do practice is checking on your site speed! You can do that by adding your site URL into a tool like GTmetrix.
Such a tool evaluates how much time your site needs to load, and it gives you detailed information on how to make it faster!
Why do you need to know all that?
As mentioned above, you don’t.
However, having a basic knowledge of the technical structure of things can save you time and money!
We really encourage you to learn more about the things we mentioned.
By reading the articles we linked to.
As you might have noticed, you don’t have to spend years learning how to code in order to make your site SEO friendly.
In addition to that, with the number of Internet tutorials, it’s easy to understand technical terms and how to handle them!
There are many SEO terms that are interesting to read about. Which technical SEO term you struggled the most with? Let us know in the comments below.