UX For SEO! It is a strange title, Right?
Anyways, don’t worry, we are here to help. So let’s Go!
Everyone Wants to Be on The First Rank of Google Search Results, But Not Everyone Deserves That, Right?
In the old days, SEO was so easy. You stuffed a page with a bunch of keywords, did some “Black hat SEO” and Abracadabra! Your page ranked first. Wow, so simple!
But nowadays, don’t be relaxed, since Google and other search engines have updated their Algorithms.
Hold on! The antecedent facts don’t mean that it is complicated to appear in the best search results.
Then you can say Abracadabra! Your page ranked first.
How simple is your site? Do you have high-quality content that allows customers to stay and interact? Is your site secure, fast, and mobile-friendly?
Additionally, you should ask yourself the following questions:
What would a user expect to find on your page?
Does the design of your page support your goals?
Do you use the right buttons in the right places?
Is your content well-structured and easy to find?
Does your mobile site work well?
Today, and in this guide, we are glad to help you get the essential ideas for User experience details from the standpoint of Search Engines (UX For SEO).
Think of SEO and UX partnership this way: SEO targets search engines, and UX targets your website’s visitors.
They both share a common goal of giving users the best experience.
So, the concept of UX For SEO is simple, provide a good user experience => visitors will be happy (stay more and interact with your site) => Google will give you more trust => your SEO will be better.
Now, let’s dig into some details:
What Is User Experience?
UX’s design is about creating products that provide useful and relevant experiences for users.
In other words, UX means “The Visitor Shouldn’t Get Lost.”
Within the UX design, there are some different categories:
1) Interaction Design:
A subset of the UX design is Interaction Design (ID).
It is defined as… Yes, you guessed it; User-Product Interaction – This interaction is intended to be pleasant to the user.
2) Visual Design:
In visual design, creators use illustrations, photography, print, space, layouts, and colors to improve the user experience.
For a successful visual design, the principles of artistic design, including balance, space, and contrast, are crucial.
The color, shape, size, and other elements also affect the visual design.
For example, you can read this blog about e-commerce website design!
3) User Search:
US is the last major component of user experience design.
In other words, user research is how businesses decide what their customers and users want and what they need.
Your website should solve their core problems, so this is an essential step in determining what your users’ needs.
Without it, your guesses are just a guess.
4) Information Engineering:
Designers use the information structure to organize and classify content so that users can find information quickly.
Information architecture used on websites, apps, smartphones, and even the real places in which we go.
Simplicity and discoverability are critical factors in the structure of information, which is why it is closely related to UX design.
UX Design Principles:
While the user experience is subject to new trends and technology, there are a few basic principles that remain the same.
- Be Contextual:
If you want visitors to know exactly where they are on a user’s journey, they should not feel lost or exhausted.
Your design is there to guide them throughout their journey.
- Be Human:
The user does not enjoy the feeling of interacting with a machine.
You will gain end-user confidence if your brand personality shows and can affect them.
- Be Searchable:
Users don’t want to waste time.
Thanks to the successful UX design, it will be easy to find and navigate your business.
- Be Easy:
Consistency and directness will go a long way with users.
You can build relationships with users by providing them with joyful and comfortable experiences.
- Be Simple:
Don’t use unnecessary fluff, shadow, or description, and always explain what you mean.
Let’s be honest here; nowadays, everyone has a little attention span.
Now, What Is SEO?
SEO stands for “Search Engine Optimization.”
It is the method of gaining traffic from the Organic, Free, or Natural, search results on the search engines.
All significant search engines such as Google and Bing have main search results, where webpages and other content types such as Pictures, Videos, or local listings are displayed and ranked upon what the search engine regards most relevant to users.
As an online marketing approach, SEO reflects how search engines operate, Search Engines algorithms and how they work, what people are looking for, the real search terms or keywords typed into search engines, and who are the targeted audience.
SEO is done because a website will get more guests from a Search Engine when website ranks are higher in the search engine result pages (SERPs).
These visitors can then be transformed into customers and buyers so that you will increase your sales and clients.
Why Is UX Important for SEO?
As we said, Google has changed dramatically over the years.
The giant search engine continually updates its algorithms to ensure that users are provided with the best possible results.
Every update made by Google is geared towards providing more user-friendly results.
We have seen changes to SERPs, such as tag info, rich snippets, and algorithm updates that have demonstrated how important UX is to Google.
Photo Courtesy of SEMRUSH.
But How Does UX Affect SEO?
User experience is about creating a user-focused experience and improving how users interact with a site while avoiding confusion.
Good UX enables users to find the information they are looking for quickly and simply.
When users find what they’re looking for quickly, they will likely continue to read and interact with your content.
That improves the user interaction metrics that Google’s algorithm uses to rank websites.
So, this is why when you focus on creating a good user experience, and you will see improvements in search ranking and traffic.
UX And SEO Share Common Goals:
The user experience is also suitable for SEO since they share common goals.
If you have been following SEO over the past few years, you will know that they have moved away from ranking only for search terms.
Now, it seeks to provide researchers with information that answers their inquiries.
That is where UX and SEO begin to interact.
They both share the goal of helping users complete their tasks by providing them with relevant information and excellent accessibility.
SEO will direct the person to the content they need, and UX will answer their inquiries as soon as the user ends up on the web page.
You got it, right?
That was the meaning of UX For SEO.
By now, let’s move into the practical section.
What Are the Most Popular & Basic Practices in UX for SEO?
We will divide our notes into four sections according to the visitors’ journey in your site, from the moment they enter until the moment they exit:
First, users will search for your website by using some keywords, and he/she will see your title, meta descriptions, and URL.
Second, they will be affected by your website loading time, security, and responsiveness for their devices.
Then if everything is alright, they will get the first impact from your website design, visuals, and structure.
After that, they will search for their goal; at this stage, they will test your technical and usability factors while they are reading your content to find the desired destination.
According to The Previous Journey, We Have the Following Sections:
- Offsite factors.
- Loading time & Responsiveness & Security.
- Visuals & Design & Basic Structure (First feeling).
- Technical & Usability & Content.
- Extra Important Notes.
Optimization isn’t just about ranking; it’s about getting searchers to click on your site.
All things are equal, the higher you are at the top of the page, the more likely you are to be clicked.
But, wait a moment, it is quite possible to get more clicks on your site than the competitor who ranks higher than you.
That can be accomplished by making sure that the search list grabs the visitor’s attention while using the language that encourages them to click on your result instead of another one.
1) Title Tags:
The title tag (usually) is the clickable link in the search result.
You have little space (about 70 characters), so use it wisely.
Make sure to use the appropriate language for your search (keywords!) And provide additional relevant information that will likely attract the researcher’s attention while examining the results.
2) URLs / Tracks of Navigation:
The page URL or navigation path follows the title tag.
This provides an additional indication to the researcher regarding the relevance of the outcome.
If the display URL or navigation path does not add value or matches the intent of the finder, they may choose to ignore your site.
3) Meta Descriptions:
The meta description follows the URL in the search result.
Here, you are given a little more room to reinforce and expand the title tag message that caught potential visitors’ attention.
You have between 30 and 300 characters, 150 of which are the best, at least for necessary information.
Again, write down what researchers might find valuable and encourage them to click on your website.
Don’t forget to address their needs using their language.
You can test your meta descriptions and titles from here.
Loading Time & Responsiveness & Security:
1) Loading Time (Site Speed):
Speed term has not always been desirable, but when we talk about the speed of a site, well, it’s one of the most important things.
Site speed has always been one of the most critical factors in Google’s search rankings.
Besides, it is not only crucial for you to have a website that loads quickly, but the mobile experience needs to be fast as well.
Google PageSpeed Insights allows you to enter your URL to see what problems your site may have in response to mobile.
PageSpeed Insights measures how a page can improve its performance, both at the top load time and the entire page load time, and provides specific recommendations to reduce your website loading time.
Site security is something you should take seriously.
This is not only because it is generally cautious, but because online safety measures, or your lack of them, directly affect SEO rankings.
You can have some insights for your site security from here.
That’s right; Google prefers websites that use responsive design – and who are we to argue with Google?
For those who aren’t familiar with the term “responsive design,” it is to reformat photos and copies on a website, making it easy to access and view them on different devices – regardless of screen size.
That gives you the best user experience, whether you use a laptop, a new smartphone, or a tablet.
Visuals, Design, And Basic Structure (First Feeling):
Colors have an incredibly profound effect on the usability of websites and applications.
Poor color choice negatively affects the user experience and may make the app or website unusable.
Therefore, you should choose your colors carefully to attract visitors and give them their first beautiful feeling.
The amount of gray on your website will affect its focus and saturation.
Saturated colors have to be dynamic, eye-catching, and exciting.
They often slow down website and app users, which is why they are commonly used for links, messaging systems, alerts, and buttons.
Often use bright, dark, unsaturated colors for panels, background, and menus.
The principal reason is that it doesn’t draw attention and will not interrupt user focus.
Bright unsaturated colors are friendly and professional.
Dark saturated colors are also professional, but even more dangerous.
For more information, you can read HubSpot’s Guide to Colors.
2) Basic Visual Identity:
Do you recognize this guy? This is an example of a visual identity!
One of the critical things that visitors see when they arrive on the page is the site ID (also known as the logo).
Your logo should be unique and not cluttered.
It is also helpful if your logo (or accompanying tagline) provides some relevance to what a visitor needs.
Read some tips on how to build a brand identity on the web.
Regardless of the logo, visitors often look at the header above the page content to ensure that the page they’ve reached provides the information they require.
Visitors often scan content for specific answers or solutions, and title tags can help you do this.
Just as print titles make it simple to get information, web page Headings make it more accessible for both search engine crawlers and users to understand and analyze what you are talking about.
Headings (<h1>, <h2>, <h3>, <h4>, <h5>, <h6>) tell readers and search engines about paragraphs / sections and show a logical hierarchy of content.
Headings help users if they get lost on the page too!
Try to use one h1 tag on the page – which allows search engines and users to know the main focus of the page.
H1s are usually the first piece of content on a page, placed close to the top.
(Think of h1s as the chapter title in the book.) Adding keywords to the front of the title can also help in order.
Other headers (h2 to h6) must follow h1s to organize and Structure the remainder of the page appropriately.
Other titles can be used multiple times on a page, as long as this makes sense.
You don’t need to use them all, either – sometimes, your content may need h1 and some h2s.
If you want to check your H tags, you can use this tool.
Technical & Usability
1) Mobile Experience:
Mobile User Experience Design refers to designing positive experiences while using mobile devices, wearable devices, and applications or services running on these devices.
While the mobile market Puts unique requirements on the design of the user experience, The UX portable design focuses strongly on efficiency and discoverability.
Mobile users interact with their devices at critical moments and short periods.
Their experiences must be personal, productive, and enjoyable to keep them in touch and ensure their purest and most beneficial use in your site.
Therefore, UX Mobile design focuses on providing simplified devices and services to meet the user’s spontaneous needs that change with the context.
For example, a user might have fewer distractions while standing in a cafe than if, after five minutes, she/he must hold a column or an iron on a bus traveling on an uneven road.
Another sign that many visitors use to ensure that they are in the correct location, generally, is a navigation check.
This provides an excellent opportunity to display the full value of a visitor.
Do you offer just one product or service, or do you offer much?
Either way, don’t sneak your solutions or services below the “Store” or “Services” menu link.
Proudly display them on the go, and group them in the relevant titles.
You want your visitors to be able to articulate your offerings by looking at the navigation only accurately.
Your navigation is a fantastic place to use keywords! Every navigation link can be a related key phrase leading to the content of this topic or solution.
Here is an example of simple and nice navigation from Neil Patel:
For more examples, you can take a look at Best Website Navigation Examples and Practices to Improve the User Experience.
3) Make Your Website Architecture Simpler:
The structure of your website is how you organize pages on your site.
From an SEO point of view, a good website structure means that Google will be able to find and index your pages easily.
At the same time, the link juice will be passed without interruption from high to low power pages.
The structure of your site affects your visitors, as most as they use the navigation menu to find the right page.
This is why you need to make your website navigation simpler, write informational menu labels, add catchy CTA (Call to Action) phrases, and ensure your pages are no more than four clicks to the home page.
4) Images and Alt Text:
Pictures and other visual elements are vital to designing a user experience – nobody can deny that.
But while UX designers tend to focus all their efforts on the visual side of their photos, they can forget about the necessary components these images bring in: Alt text.
The alt text attributes are for you to describe what the image shows or the role it plays on a web page.
While this is the standard optimization method, alt texts are still not used enough, and visually impaired users need to understand the website better.
So, while UX designers may be aware of the ease of using alternative text, it’s easy to overlook the optimization part.
Here’s how to do it correctly:
- Make it clear:
Search engines, crawlers, and users need this description to understand the image and website fully, so try to write a descriptive text that conveys the message.
“Image” is not included because it is provided for both users and crawlers.
- Make it the right length:
The alternate text must be shorter than 125 characters, so you want alternate tags to be descriptive but concisely.
- Implement your keywords:
After all, you want to improve your photos.
So, remember to use the keyword you want to rank in your images.
But be careful not to overdo it. Overdoing Keyword stuff is a terrible practice Google no longer loves.
1) Provide Focused Product Names and Descriptions:
You should use apparent names for your products, so visitors can simply find what they are looking for.
Additionally, your descriptions should be prominent, easy to understand, and valuable for the visitor.
2) Produce Content for Both Visitors and Search Engines:
This is where the researchers’ needs are fully met.
It is not just a smell, but the meal you offer is here. Whatever they are looking for, it must be in the content.
Keep your content focused on one need and use links to direct visitors to more information as needed.
Each page of content must have a primary goal, and it must guide everything on the visiting page towards completing this fundamental goal.
Apply keywords as required (and relevant), but concentrate your content on one topic that addresses your visitor’s needs and goals.
3) Follow SEO Rules in Writing:
What is SEO writing?
SEO writing has become an adventure, a complicated math problem we are all trying to calculate for finding the secret to get results faster.
The number of search engine factors has advanced, the Google algorithm updates have increased, the number of businesses that use SEO has risen, the number of SEO agencies has grown, and more people have become aware of its importance.
Writing for SEO refers to a technique that pleases not only the reader but the search engines as well.
The standard type of copywriting relies on storytelling, on descriptive information, on niched content based on the knowledge of the audience.
It Is Also Known as Copywriting, With SEO In Mind.
- Does your page satisfy search intent?
- Is your primary keyword in the title?
- Are your titles click-worthy?
- Is your primary keyword in the URL?
- Is your primary keyword in the first sentence?
- Are your pages different & better than your competitors?
- Is your copy free of spelling and grammatical errors?
- Are your copies longer (on average) than your competitors?
- Is your copy engaging?
- Have you used keyword variations, LSIs, or synonyms in your headings?
- Do you discuss all these suggested questions within your article?
- Is your content genuine 100%?
- Internal links?
- Is your language clear & straightforward?
- Do you use a suitable style for every content type?
Some important tools for testing your content:
For more information, you can read our blog 5 Content Marketing Tools You Should Try Out In 2020.
4) Pay Attention to Your Blog Posts:
The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience.
Which means, a blog is a useful lead generation tool.
Add a great call to action (CTA), and it will convert your website traffic into high-quality leads.
Additionally, a blog also allows us to showcase our authority and build a brand.
When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience.
Great blogging makes your business look more credible, ensures presence & authority, and enhances the user experience at the same time.
Try to implement these general rules with the previous ones for SEO content:
- Try to make questions and answers.
- Keep your reader excited.
- Think as you write for yourself.
- Talk to the reader by using “you,” “your,” etc.
- Try to use storytelling style sometimes.
- Blogs should feel personable.
- Write as you talk.
- Use a specific post type, create an outline, and use headers.
- Make goods structure by using sections, headers, and titles for paragraphs.
If you still have some questions about blogs and their advantages, read Blog VS Vlog? Here’s The Winner In 2020.
Extra Important Notes In UX For SEO:
The most important note is to follow marketing rules, ideas, and perspectives on your website, since marketing deals directly with customers and knows what they need, so you should put attractive ideas and pages.
For example, you should know where to use videos and where to use pictures or written content.
Please be sure; when paying attention to these small details, you’ll make your visitor happy. Thus, Google will trust you.
The gap within marketers and UX designers in site perception to ensure long-term growth and success is not always filled.
The UX design team concentrates on how users interact while using your site.
The person marketing the product should also be involved in design decisions to enhance engagement and increase conversion.
You or your marketing department must understand who the customers are and what their requirements are.
This is where the user experience seekers can jump.
Using user search techniques and user testing methods, UX eliminates guesswork from marketing, bringing in real users and focusing on their inspirations, motivations, and requirements.
These approaches can be settled together to form useful marketing ideas on your website that attract the right users, who have more chances of becoming customers.
- Good Internal Link Structure.
- Call to Actions:
Navigation is necessary, but you need to incorporate other calls to action for the page goal (s).
Ensure that calls to action clearly define what a visitor will get when they click on it.
While every page might have one principal goal, not every visitor will be ready to convert.
It may be useful to provide some secondary goals with call-to-action phrases that will retain the visitor engaged on your website but within a less direct path to the target.
- Clicked Links:
Most importantly, the link should look like a link. So, you should press a button.
Usually, one of the links is underlined and colored, which changes when passing, focusing, and visiting.
Be sure to assign colors differently to all of these different actions.
The button is easily recognizable when they have a different shade and background color (darker) or bold text (sometimes significant).
It can increase shadow, or colors can change when scrolling and clicking.
Remark: On the other hand, if the intent is not to click on an item on your website, it should not look that way.
- Show Sudden Appearance:
You don’t need a lot of popups.
Get rid of useless animations and popups that come in the way of a friendly experience.
I am not asking you to get rid of all the popups. However, there is a limit. Popups should pop up, not annoy.
- Avoid Any Programming or Coding Issues That May Affect Your Front-End:
- Fast Servers:
First, you should invest in a content delivery network.
A web host can also play a crucial role in your site’s speed issues.
Sharing the server space is likely to slow you down, so consider getting a dedicated server.
This is very important for companies with high traffic.
Talk to your web host about what you can do to speed up your site with minimal cost.
Each host will have different options, but it is necessary not to let your server hold you back.
- Be Interactive.
- Break Your Texts into Smaller Chunks.
- Use FAQs.
- Use Rich Content with Focused Keywords (from 200 to 600 words on the average per page).
- No Duplicate Content.
- Improve Article Relevance and Quality to Build Trust.
- Answer Your Visitors’ Questions and Solve Their Problems.
- Have More Visual Content:
- Try to Get Feedback from Your Visitors.
- Try to Use Related Articles at The End of Your Blog Post or Article.
- Make Sure Your Language and Style Are Suitable and Enjoyable for Visitors.
- Catch Your 404s (There are many tools for this, discussed below).
- Use White Spaces.
- Create Attractive Calls to Actions.
- Make Hyperlink Differentiation.
- Use Segment Key Information with Bullet Points.
- Keep Your Website Pages Consistent.
One additional point you need to understand is how people search for your website, so you can target good search intent and keywords which are suitable for your meta descriptions and titles to give visitors what they need.
We’ve identified the various search intents and classified them according to the query types:
The search intent optimization is a great way to revive older content that hasn’t been ranking well.
Visitors make informational queries if they need to discover and research.
This type of query is ideal for visitors in the “awareness” stage: the first phase of the purchasing journey.
Here guests recognize what brand they’re searching for; they’re just doing a query to navigate.
Visitors who are using commercial queries previously understand what they need.
They’re just a little bit confused about where to buy.
These queries are standard for users in the “consideration” buying-journey stage.
Visitors using transactional queries are willing to buy, and they understand where to do it too.
Here comes the advanced part, and we will explain some structure factors in UX that affect SEO.
So, How You Can Make an Excellent UX Structure For SEO?
In other words, how to enhance the site’s engagement ranking signs?
You can do this by ensuring that the users receive the information they need instantly and without friction.
Here Are the Most Helpful Things You Can Do in This Process:
1) Check Bounces by Focusing Above the Fold:
People abandon websites for several reasons.
Common reasons include the keywords you’re ranking for may not relate to your site’s content, your website may be slow to load, site visitors may experience errors when they land on your site, or your website has some responsiveness issues.
And, when it comes to the bounce rate, the perfect percentage is between 20-40%.
Through designing an above-the-fold area on a page, you should:
- Increase Header Visibility:
Avoid using large images, which often push down the header to the bottom of the screen.
The user should immediately see the header, which helps validate that they are on the required page.
- Match Header Title to SEO Title:
Searchers only have a split second to determine whether to bounce, so if the header text does not match what was shown on SERPs, they will quickly decide to leave.
- Reduce Clutter:
Avoid cluttering the space above-the-fold with advertisements or extra content, which makes it harder for the user to see the header and first paragraph.
2) Create A Clear Information Structure:
Information structure is one of the most significant factors in user experience.
Closing the gap between users and the information they are looking for means easy and simple navigation.
For example, consider the next moves in the head:
Having good navigation and information affects how search engines crawl and index your site, which will also affect the SEO for your website.
Tools like Botify and Screaming Frog can provide feedback about crawling issues that may prevent page indexing.
3) Improve Your Website Performance:
In addition to designing an anti-bounce layout above the fold, the second most crucial factor for a seamless first site experience is how quickly your page loads.
Fast loading times are fun for users, while slow loading times can promptly increase the bounce rate, which negatively affects search rankings.
Many technical factors affect page speed, but here are a few ways that a UX designer can change load time:
- Design with Speed in Mind:
Page layout can have a significant impact on how quickly it loads.
Remove any unnecessary booms or images that only distract the user and slow down the page. Read more about how user experience is performing.
- Image Optimization:
Large images slow down the page’s overall load time, but also how smooth the page scrolls.
- Prioritize Visual Content:
As a UX designer, it’s essential to explain to the development team what content should be visible.
If the page is not correctly archived, less critical portions of the page may slow the speed of what is above the fold.
4) Advanced Site Navigation:
It may look simple, but several websites fail to make navigating their site easy to use.
This negatively affects SEO and UX.
To ensure having the right navigation menus, check out these tips:
- Avoid complicated, multi-level, or confusing menu items.
- Make sure that navigating the mobile site is easy to use.
- Include a navigation menu on all webpages; people will not always reach your site’s home page.
- Consider making a list sticky on your desktop site so that it follows site visitors while scrolling.
- Be descriptive, but specify where each item leads the site’s visitors.
- Add a search bar so people can type details of what they’re looking for on your site.
Finally, limit the number of items in your navigation menu.
It will help to enhance the link authority for the rest of your site.
When your navigation contains too many links, it makes it difficult for your other web pages to get higher ranks in search results.
5) Take Advantage of Conventions in ux for seo:
Use some standard conventions when it comes to websites.
Because people are accustomed to these agreements, like how to recognize stop signs on the road easily.
Accordingly, we can take advantage of this human behavior.
- Place the logo in the upper-left corner.
- The main navigation menu is placed at the top of the page, on the right or in the middle.
- Contact included in the main navigation menu.
- The call-to-action button should usually be at the top.
- Head search feature.
- Footer subscription form.
- Place Social media links (as icons) in the footer.
- Social sharing buttons are installed on the left side of the page.
6) Try to Format Your Texts For Kids:
When it comes to formatting text in an easy-to-use way, here are a few suggestions:
- Use sans-serif font for better reading.
- Sans-serif fonts like Arial, Helvetica, etc., are easier to read on digital screens than serif fonts like Times New Roman, Georgia, etc.
- Use a lot of titles:
The fact is, most people don’t read the main content. However, some will read the headlines.
It also helps to break down the text and make it look better organized.
- Keep your paragraphs short:
Short paragraphs are easier to read than large text blocks that appear to run a marathon.
If you see any critical sections of your site, try splitting them into smaller parts. Ideally, one or three phrases for each article work well.
- Use bullet lists.
- Help break down large text blocks to easy-to-read format.
- Make vital information to stand out.
- Feel free to use numbered menus too.
- Key terms highlighted:
As I said before, most people don’t read the content. They check the content.
So, it is better to highlight the keywords and phrases people are searching for.
Formatted in bold and sometimes the italic font is also easy to find.
But remember, it doesn’t stand out too much because it will lose effectiveness and reliability.
7) Tell Your Visitors Where to Use the Site Navigation, The Correct Way:
When you browse any website, the last thing you want is to get lost.
Site navigation should allow users to know where they are and how they can get to a place.
The website can have several navigation menus:
- The Main Navigation Places in The Top Right of The Page (for English version):
It should include the most critical links to pages such as Home Page, About, Contact, and Login / Sign Up.
Include links to pages that can further assist in reaching goals and subtle details such as products, services, or resource pages.
Get a link/button that completes the main goal like “Buy now,” “Download now,” and “Contact us.”
Group items based on importance.
The logo should link to the Home-Page.
- Scondary Navigation (Mega):
Place it directly below the main navigation bar.
Big websites like e-commerce, news, and blogs require this type of navigation.
It consists of links that help you browse categories and subcategories.
It must have a clear hierarchical structure and be well organized, so that parent groups are associated with children. All links must be clickable.
- Footer Navigation Is in The Appendix:
It should consist of a sitemap, contact information, social media links, and links to legal pages.
It is recommended that you use the “back to top” link/button.
Also, indicate where you are. The current page should be highlighted in the navigation bar.
8) Mobile Navigation:
With mobile screens, you have limited space.
This means that you cannot view your navigation menus as you would on larger screens.
What you can do instead is – on the navigation bar – include a hamburger icon that opens a drawer with all of your designs.
This can be achieved with a responsive design.
There are also other differences – how to display navigation. For example:
- Bottom navigation bar.
You can use one of these components with the drawer as well.
Also, make sure the buttons and links are large enough to be pressed with a standard human thumb quickly.
After the previous tips, ideas, and rules, we should ask ourselves about the following question:
What are the common mistakes that should be avoided in UX for both users and SEO:
1) Needless Pop-Ups:
Back in 2017, Google informed that websites highlighting pop-ups that try to gain email addresses or make leads could be penalized.
While various websites proceed to use pop-ups, it’s crucial to make a difference between helpful pop-ups and pop-ups that are pure marketing ploys.
2) Poor Color Variation:
Creative designers usually test with typography and various background colors to produce eye-catching results.
Sadly, the issues frequently hurt the UX.
One of the several popular UX design mistakes now is applying thin fonts and low color contrast.
The effect is not just a less forceful design, but usually eye strain.
3) Superfluous Carousels:
Unlike a slider, which runs pictures vertically or horizontally, a carousel rotates them and provides them 3D depth.
While carousels can be an appealing layout element for a home page, but when they are not correctly performed, they could turn into a difficulty.
4) Long Website Forms:
Long web forms need more screen space and, in websites, usually require a full page.
While large forms could sometimes be required to catch enough user information, visitors attend to engage better with short ones.
Not only shorter forms are more natural to match into virtually any layout style, but they are limited intrusive for users.
One of the most severe UX design blunders on the web today is applying a long-form instead of a short one.
5) Designing Without the Content in Your Mind:
The interaction between web design and content has a permanent impression on the overall user experience of any website.
Yet often, the layout and the content are done independently, without enough consideration for the impact that one has over the other.
The design touches more than the content presentation; it affects how the content is used, how easy to remember, and whether it can be shared easily.
6) No Fixed Menu During Scrolling:
For several websites, the navigational menu is a necessary component of the UX.
Without it, guests may be left confused on how to return to a previous page or tab.
Yet usually, designers reduce the menu for decorative purposes or to clear up the screen space.
If you should perform the same, pause for a minute and think whether hiding the menu during scrolling will not affect the user experience.
7) Ineffective Content Placement:
You may believe that with a single-column design, a designer cannot get content placement wrong.
Yet graphics, sidebars, banners, and ads often get in the way of the user experience.
They require more eye movements and may also test the users’ patience.
8) Dead Links or Broken Pages:
Every web-related error has a specific error code.
Code 404 refers to a “not found” error – meaning that your browser was able to connect to the server it was looking for, but the page it was targeting can’t be found.
You’ll get a 404 error whenever you click on a link that no longer points to an active page.
404 error pages are inevitable – they are the natural by-product of a site that is dynamic and changeable.
While 404s are a normal part of websites, this does not mean that they are not harmful to your site.
The two significant areas of the 404s harm user experience (UX), search engine ranking, and performance.
You can use this tool to check your broken links.
Finally, What Are Our Recommendations For You?
The most important recommendation is to test your website regularly on different devices and by various techniques.
Usability Test (also known as UX Test) lets you know how easy your website is to use.
By noticing how real users interact with your website, you can discover the issues that prevent them from thoroughly enjoying the experience.
For example, UX test helps you to:
- Find out if your site meets user expectations.
- Uncover UX discrepancies and ways to improve user satisfaction.
- Collect unbiased comments.
- Develop empathy for your user base.
- Reduce the risk of building the wrong expectations.
The usability test can save you a lot of time and money by detecting problems while still easy to fix.
You can start usability evaluation at the prototype stage and repeat it with each update to make sure it doesn’t present any new problems.
Updating creates usability testing an iterative process as each new cycle improves the user experience.
Additionally, you should do it regularly (1 time per week) to ensure your site is perfect.
The second recommendation is always to ask your customers.
You don’t have to wait for users to call you.
Consider taking a survey or poll to ask people about their opinions directly.
You can do this on your blog, homepage, or anywhere you want.
If you have a significant social follow-up, consider asking users to focus on Facebook, Twitter, or Instagram.
The third recommendation is to keep in mind that UX is not UI:
Switching the UX to the UI, as if they are the same, is a common mistake among many designers.
It is essential to understand the contrast between the two systems.
In short, the user interface is the space in which interactions occur between humans and websites, while the user experience is an emotional outcome after the communication with the website.
The last is, don’t try to solve the problem on your own:
Design is teamwork – not working in isolation.
Great user experiences are the result of a collaboration between designers, developers, stakeholders, and users.
There is no before-mentioned thing as a “single genius.”
When designing, you require to work with as many users as possible to understand their insights, thoughts, and ideas about your business.
You only learn when you make mistakes.
If you are frightened of making mistakes or trying to do everything perfectly, you will miss the opportunity to learn.
Follow the instructions above, but keep experimenting with the new UX design techniques and methods to find the most suitable way for you, your customers, and SEO.
After reading the previous sections, by now, you can answer the following question:
How Does UX Affect SEO?
UX For SEO can help your website get more:
Accessible: A more affordable site that can be crawled.
Helpful: UX manages expectations while SEO is on search intent.
Usable: UX provides a usable website that encourages a lot of visits.
Foundable: UX drives website traffic in a supplement to the SEO traffic on the page.
Reliable: UX gives credibility, which helps the website to gain power from Google.
Desirable: While SEO measures the results, the UX comes complete with a measure of procedures.
Value: UX needs to satisfy visitor inquiries to earn an SEO ranking.
UX For SEO: A Winning Relationship:
Google’s search engine strives to present only the most qualified desirable outcomes for searchers.
Why? Google wants to guide its visitors to what they need.
Google Doesn’t want to send visitors to sites that don’t solve their questions, are challenging to navigate, and have poor quality & relative content.
So, what does Google care about most when they crawl your site?
SEO and UX! When Google or other search engines navigate your site, they are not just staring at one feature of your website; they are looking at the overall image.
While Google doesn’t require perfection, they do expect and reward quality and consistent content.
“Focus on your visitor, and all else will follow,” so says Google.
We hope you can see how SEO and UX go hand in hand to create a successful website experience for both human and search visitors.
As a quick remark, if you have a good website UX and a good traffic with some standard requirements, you can then sit and start earning money from you website by Google Adsense.
If we want to speak mathematically, then this equation is achieved!
By following the previous guide, be sure that your page will get in the first search results on Google.