As you know, Website Visibility is everything, isn’t it?
If you don’t appear there (and rank good!), you will likely not get the traffic, therefore, the revenue you want for your company.
What Is The Meaning Of Website Visibility?
Website Visibility is the method of making your site foundable on Search Engines when your potential customers are searching for your related products and services.
But, it is not enough to make your website visible only. Still, it would be best if you increase your website visibility to get better chances and results.
It’s a well-known fact that local searches mean local purchases.
If you want your local bakery, cafe, or pet store to get as many customers as possible, it must have an advantage on Google search result pages.
However, are you doing everything you can to ensure your business has high visibility in Google?
If you are not sure, this Guide is for you.
Getting a significant position (Website Visibility) in Google search results may seem challenging.
Still, you can make life a lot easier for yourself and your website by taking a few simple steps that Google recommends to help the giant search engine know that you are over there (and trust you).
In this guide, we will give you some fundamental tips for Google to meet and notice your site.
Why Is Website Visibility So Important?
To see why Google visibility is essential, let’s highlight some stats:
- Google handles more than 75,000 queries per second on any given day.
That is the average number of people using Google per day, which translates to at least 2.3 trillion searches per year, 4.5 million searches per minute, 270 million searches per hour, and 6.5 billion searches per day.
- Only 0.78% of researchers click on results from Google’s second page.
- Google search volume grows at 10% -15% annually.
- Generally speaking, 53% of people search for a local thing at least once a month – which means there are many local searches. (they could be “Restaurants near me,” for example).
- 91% of consumers online read online business reviews, and 84% trust them, just like personal recommendations.
If you don’t appear on Google, it will be challenging for people searching for your local business to find you online.
Moreover, this means that they will most likely not see your local business reviews, nor will they see your address.
That being said, it is essential to appear in Google Search, so people know about your company.
Still, it is also crucial because it provides them with contact information and reviews.
Ways To Make Sure Your Business Appears On Google:
There are several ways to ensure your business appears on Google, so your potential customers can easily find you online.
Here are some of these ways for your Website Visibility:
1) Register Your Site With Google Search Console:
That’s not everything you can do with Search Console; you can use the tool to do many other beneficial things, such as:
- Check backlinks to your site (external links are essential to a site’s appearance in Google’s search results since they give authority and priority to the domain).
- Ensure that Google does not encounter any crawl bugs on your website.
- Let Google know if there are several versions of your websites for other countries.
- Show the types of search queries that drive traffic to your site.
- Let Google know when you update part of the content so that the new version can be displayed in search results more quickly.
Search Console help-pages and guides are a good starting point for understanding how the tool can help you increase your website visibility.
2) Register Your Site With Google My Business:
Registering your business on Google My Business; can help it appear in relevant geographic search results.
When you do that, Google will send a postcard with a pin to your business address – You can use this to “verify” your business with Google.
This verification allows Google to know that your business is operating in the physical location you mentioned.
That means you have a more substantial chance of appearing in search results – and on Google Maps – for people looking for a business like yours in the region where you work.
For example, if you run a web design business in San Francisco, California.
Then someone (with a San Francisco IP address) enters a search term “web design San Francisco” or “web design” into Google, you may surprise yourself by appearing at a higher position in the SERPs.
In other ways, Google My Business is an influential piece of local SEO, and if your business relies on drawing customers in your area, registering for this service is vital.
Once registered, it is essential to keep your Google My Business subscription up to date.
That’s because customers are likely to see Google My Business information before they find a current listing for your website – usually in a square that is challenging to avoid to the right of search results (on desktop or smartphone).
Therefore, if your Google My Business entry contains incorrect information (such as wrong business hours or an old phone number), this will work against your website visibility.
3) Provide All Necessary Information:
You will need to make sure that when you create your GMB (Google My Business) profile, you provide all the information you can about your business.
Users view Google as the easiest (and most secure) way to find all the information they need, all in one place.
That means they don’t want to have to walk around for knowing when your business opens, and you don’t want them to find your business listing seem like an impossible mission!
Make everything easily accessible to your audience by providing the correct contact information, hours of operation, location, and a website link.
In that way, your potential customers have the highest possible opportunity to enter your site.
4) Build Excellent Reviews:
As mentioned before, reviews mean a lot.
Over 75% of online shoppers trust the reviews as if they were from friends or family members.
Reviews are necessary because they allow companies to understand which directions to improve their businesses.
To do this – you must first provide an excellent service.
Give customers a reason to give you a great review and share your local business words with the rest of the world.
Second, make it easy for them to review your work.
You can do this by presenting them with a URL at the bottom of their receipt where they can submit a review, email them a link in your monthly newsletter, or provide a link on your social media accounts.
You can also choose to give a discount to those who review you.
That will help you get the reviewer back to your store to use their voucher!
5) Respond To Bad Comments:
Getting reviews is not enough; you have to address them, even if they are less than desirable.
When responding to bad comments, you show other potential customers that you care about your customers and that you’re willing to fix something that went wrong.
When you are kind to your customers, this proves that you are upfront and caring, and it’s always good.
6) Make Sure You Have A Valid Geographical Code:
When you provide your local business address to GMB, it generates a geocode – this is how it appears on Google Maps.
However, sometimes the geographical code is incorrect, which could lead your customers to chase a goose to find your business.
You will need to make sure to verify where you appear on Google Maps, and if it is incorrect, double-check that your address is in the correct format for your region.
7) Give Details for website visibility:
Google intends to implement the best potential options for researchers’ queries.
That means the more details are on your list, the better.
For example, if you are a vegetarian bakery, include that in your GMB profile.
That way, search results for “vegan bakery” will show higher results than if you listed yourself as a bakery only.
Avoid choosing a very obscure category for your local business – “food,” for example.
For sure, your bakery sells food, but will it be the first menu to appear in a sea of ”food” searches?
The more detailed you are in your category, the higher it will appear in the search results for your specific business.
8) Local SEO (Search Engine Optimization):
Technically, owning a GMB profile is, by itself, a local SEO strategy, but there’s a lot more going on.
There is a lot more to GMB local search engines, so let’s talk about some other local SEO strategies that can help your local business rank higher on Google’s results pages.
Local SEO is a mix of strategies that are used to improve your website at a local level (like in your city or state).
These website improvements, in turn, help your website visibility rank higher in Google searches – helping to make your local business more visible.
9) Targeted Content:
Creating content is one of the essential SEO strategies in general, but it is more important for local SEO.
This is because the content allows you to arrange highly detailed terms related to your local business.
Without targeted content, Google will have nothing to rank your website in search results, so you must have useful, informative content about your local business.
Creating highly targeted content is crucial for difficult niches, e.g. for casino SEO since the market is quite competitive and a one-size-fits-all approach simply doesn’t work on their consumers.
To create the most useful targeted content, you’ll first need to start searching for keywords.
Keyword research allows you to find the keywords your target audience searches for most, and include these keywords in your content.
This way, you have a more significant opportunity of appearing on Google for these queries.
These tools will provide you all the knowledge you need to decide the most effective keywords to include in your content:
Search volume, cost-per-click, and competition for each keyword.
You must write the content based on the site’s keywords and specific services or products you offer.
The more detailed the keyword, the less content there is for this keyword.
These keywords are called long-tail and are of great value to local SEO.
Just as we talked about making sure your local business category is particular to your GMB profile, targeting these specific keywords is also beneficial.
This type of content, although low in search volume, will help you receive more clicks for users looking for very specific content.
Finally, you can say that website visibility requires a good content (content is king).
10) Improve Title And Title Tags:
As mentioned earlier, Google’s mission is to provide users with results that are most relevant to their search.
When choosing the best result to show, they will also look at your title tags on any given page.
You must include targeted keywords in your headlines to ensure that Google knows what your page is about, and to give it a better opportunity to rank highly in search engine results pages.
11) Embed A Map for a better website visibility:
To improve your company’s local search engine optimization, be sure to include a map on your website.
This creates a very easy-to-use way for website visitors to know exactly where you are.
More specifically, not only include an image of the map but include a map that users can zoom in and move around so that they can see where your local business is regarding their approximate location.
12) Content Structure With Titles:
Use the title text format to organize the pages. Like headlines, search engines usually give headlines a higher priority.
Clear headlines describing the following content makes it easy for search engines to discover the main topics of your site.
At the same time, they help your visitors bypass your page and quickly find the information they’re looking for.
As a general rule, you should use addresses in descending order to direct visitors from the broadest information to the most specific. Remember to:
Make sure to use heading sizes consistently within the page and across your site.
Whenever possible, avoid using headings to create formatting effects, such as quotes.
Do not use the same text for multiple addresses.
Improve your addresses with keywords.
As long as the titles are organized and consistent, you can use the same heading multiple times within a page.
13) Web design:
At first, users may not think that web design or UX has anything to do with how you rank in search results, but it plays a more significant role than you think.
Web design is essential for all websites to get high ranking (website visibility), but it has specific benefits for local companies.
14) Custom CTA (Call-To-Action):
When designing your website, you will need to make sure to include custom call-to-action phrases.
That allows you to reconfirm your site to users, and also encourages them to click.
When you include your site in your CTA, like “Click here for more information about Harrisburg Bakery,” it repeats the fact that you are a local.
15) Multimedia Included:
To make your website attractive, be sure to add multimedia elements, including photos, videos, and graphics.
These multimedia elements not only help to divide the massive walls of text, but they also make the page more pleasant to look at and hold users on the page (and on your website) for more lasting.
When Google determines which website is best for serving users, they also study something like how long users stay on your webpage, how they interact, and likewise.
That means it is vital to keep users on your page for as long as possible to raise your possibility of ranking high in search results – and multimedia is one way to do this.
The options for images to include on your website are endless.
Some people do not have ideas, such as photos of your site and products.
However, you can add more by providing users with pictures of your employees, special events that you host, or existing customers satisfied along with their certificates.
Videos are a different, great way to hold users on your pages because they are very compelling content.
Video content can cover an employee talking about a new product you’re launching, a day of your life in your office, or customer testimonials videos.
If you sell products, you can also provide how-to videos about how to use the product, and even how to make it – if you have the resources to visualize the process.
Infographics are another fun way to interact with site users.
It is a graphical method for presenting information – usually digital.
So, if you want to show your users how your sales process developed, how products have changed over time, or how your demographics have evolved, an infographic is a great way to do this.
16) Great Browsing Experience:
Your web design should include an easy-to-use navigation bar that helps users find what they want in the fewest possible clicks.
As mentioned earlier in the GMB profile, users don’t want to click ten times to see what they need.
Presenting all the answers they want in one area is the most reliable way to go.
Although you probably can’t provide all of what users are looking for in one location – you can combine the information in the navigation bar to make it easier for users to find the information.
Site Navigation keeps users on your website for a more extended period because they find what they are looking for easily, and are satisfied with their experience.
One of the most critical elements of web design for local businesses is the mobile-friendly design.
When people search for something “close to me,” 88% do it on mobile.
The local searches that people perform on mobile devices grow staggering 146% on an annual basis.
This means that when someone is directed to your site via GMB or organic search, they are more likely to do so on mobile, which means that your website needs to accommodate devices of all sizes.
When you have testimonials on your site, you provide a confidence vote to potential customers.
You prove to them that other customers like your products and services, and give them a reason to want to provide you with a chance.
To make your website visible on Google (or any Search Engine), you have to focus on four principal sections:
First, to improve your website in the crawl and indexing stage and to ensure that search engines can access your content without problems.
Second, check your mobile site and make sure it’s mobile-friendly, mobile-optimized, and loaded as quickly as possible.
Third, posting content related to what people are searching for.
Fourth, obtaining brands and links to brands from other sites.
Fifth, following the technical ranking factors.
If you work on the sections mentioned above consistently, your Website Visibility will gradually improve, and organic traffic from search engines will increase steadily.