Have You Ever Wondered About What Is PPC (Pay-Per-Click) Marketing?
Today, we are glad to guide through PPC definition and benefits, so let’s start.
Pay-per-click marketing is a process of using search engine advertising to create clicks to your site, rather than getting those clicks organically.
You know those sponsored advertisements you frequently see at the top of the SERPs (Google’s Search Results Page), marked with a yellow label? That’s pay-per-click advertising.
There are several types of PPC ads, such as display ads, remarketing, search ads, and local search ads.
Those ads can show up on web pages, social media platforms, and also on mobile apps.
They usually seem related to the content about them.
For example, the advertisements on social media channels such as Facebook, YouTube, Instagram, and Twitter have the same format as regular posts but marked with “Sponsored” or “Promoted.”
HEre’s hOw it goes:
Any time your ad is clicked, leading a visitor to your site, you give the search engine a bit fee. (That’s why it’s called “pay per click.”).
If your PPC campaign is well-designed and running sleekly, that fee will be absurd. Because the visit is more worthy to your business than what you pay for it.
For example, if you spend $10 for a click, but the click ends in a $300 sale, then using PPC is a no-brainer.
How Can PPC Help Grow My Business?
The chances to enhance your brand awareness amongst your target audience, and grow your business with PPC advertising are practically infinite.
PPC can help you with putting your business thoroughly in the market. This will increase your influence, generate new leads, grow online sales, and drive targeted traffic to your site.
Here are some ways that explain how running a PPC campaign can help you grow your business:
1) It Gives You Quick Results:
We can’t ignore the significance of organic search traffic. But the problem is that it needs time to start making results.
However, with PPC, you can spread a targeted advertising campaign, and begin seeing conversions almost instantly.
2) Pay For Performance:
The next thing all business owners want is to make funds while being able to manage costs.
Assume you are a moving business paying $5 per click, and throughout the day, 30 visitors click on your ad.
Of those 30 people, five contact your company for a quote, and tow turns into a paying customer.
For an investment of $150, you were able to secure a job that values significantly more than that.
As everything is measurable, you can track whether running the PPC campaign is useful, and make improvements to direct your resources accordingly.
3) Securing More Business Opportunities:
Suppose you are a web hosting solution provider, and your primary competitor is offline for several hours due to a technical problem.
Now there will be customers searching for an alternative source to satisfy their problems.
By driving a targeted PPC campaign, you can appear in search results instantly. Then you can attract these unattended customers to your site and boost your sales.
To summarize it all, the PPC campaign has the potential to take your marketing efforts forward. This will give your business the assistance it needs to help it thrive.
4) It’s A Revenue Driver:
Whether you have an online merchandise store or a local transportation company looking to expand your business, all business owners have increased revenue and profits in their minds.
PPC allows you to grow your finalized earnings by showing your ad to actively participating buyers the moment they search for your product or service online.
A well-thought-out and well-organized PPC campaign can increase website traffic, conversions, and ultimately generate profits.
5) Check The Correct Keywords:
With PPC, you can test keywords to get an idea of whether they are a good fit for your website.
Google AdWords provides accurate data about the performance of each ad, allowing you to gain valuable insights into the effectiveness of specific keywords.
6) It Is Budget-Friendly:
As you might have pulled out of the name, you only pay for PPC ads when someone clicks on your ad.
You can change your campaign settings to create a daily budget, as well as a cost-per-click (CPC) budget so that you never pay more than you set aside for your advertising plans.
However, this budget can be wasted if you are not using the appropriate advertising techniques.
7) Targeting Capabilities:
Another benefit of PPC ads is the ability to target customers based on location, keywords, behaviors, and interest.
This allows you to define your target audience and organize them by specific segments to get more accurate messages.
You can also change campaign settings by location, so you don’t have to compete for the more expensive keywords in one region over another.
8) It Is Measurable And Traceable:
The PPC ad gives you full access to your campaign results.
Measure success based on the keyword, advertisement, or placement to determine the details that customers are most responsive to.
You can even take A / B testing and install conversion tracking on your website.
This way, you can see what works and what doesn’t.
9) You Have Complete Control:
When you start learning about what works within your campaigns, you can make immediate changes as needed to enhance the results.
That means controlling messages, where your ads appear, how often these ads are shown, and how much you pay per click.
Unlike radio, television, and print advertising, digital ads allow you to edit messages and to target instantly.
10) It Is An Excellent Tool To Test Your Marketing Strategies For Other Means:
Let’s say you want to check the product title or ad copy that will perform best in the campaign.
What you can easily do is set up different ads in your Google AdWords campaign, run them for a few weeks online, and analyze the results.
The ad with the highest clickthrough rate (CTR) is likely to have the most engaging version for users.
11) PPC & Marketing Funnels:
The PPC marketing funnel is a popular concept.
This concept illustrates the customer journey from the awareness stages to the actual purchase.
This PPC marketing funnel enables you to segment your audience by user intent to build the best plans for serving the best messages to the right people at the appropriate time.
For more information about marketing funnels, you can read our blog, What Is a Marketing Funnel and Why You’ll Be Out of Business Without One?
12) PPC & SEO:
As we know, Improving your website SEO score grants you a bigger chance at ranking on the first positions of search results.
Besides, purchasing PPC ads for that same keyword with some proper marketing techniques will let your ad appear near the top of the page in search results.
If you do both SEO & PPC for that exact keyword—that is, optimize your website and PPC marketing—you are assuring that your brand has a better chance at capturing the valuable clicks for your business.
In conclusion, If you are looking for rapid growth, then you need to invest in paid search marketing to reap the benefits of PPC ads.
You miss clicks, leads, and potential sales every day, and you are not in the search engines.
Your customers are using it now. And your competitors use it to take advantage of them.
If you want to grow your business without cold calling, networks, or other forms of “paid” ads, invest in a PPC ad campaign right away.
Here is a list for some PPC resources and articles which can help in setting up your first campaign.