Do You Require A High Rank In Search Engine Result Pages For Your WordPress Site?
Then you need to take SEO seriously.
Luckily, using WordPress, you’re already a step forward, as SEO is friendly right out of the box.
Also, it’s one of several reasons why people choose WordPress in the first place.
If you prefer reading, scroll down to get some interesting tips and ideas!
What is SEO?
SEO “search engine optimization”, in simple terms, it means developing your site to improve its visibility for related searches.
The better visibility your pages have in search results, the more likely you will earn attention and attract prospective and existing customers.
Why SEO Is Important?
Search engines are often the most significant source of traffic for most websites.
Google and other search engines use some algorithms to recognize and rank pages properly in search results.
But those algorithms aren’t genius — they still need your help to understand your content.
If your content isn’t optimized, search engines won’t recognize how to rank it.
When somebody searches for the subjects you write about, your website won’t appear in the search results; then, you’ll miss out on all that traffic.
All business owners need to make their website search engine friendly to maximize their search traffic.
WordPress SEO Basics:
1) Choose A Good Web Host:
The first step is to ensure your site loads fast because speed is a critical ranking factor to Google (even large pages should load in less than 1.5 seconds).
While choosing a new web host, don’t pick a host based on the recommendations of shady ‘top 10 web hosting’ sites.
What they make is list the hosts who pay them the most referral commissions.
Plus, a vast web hosting conglomerate called Endurance International Group (EIG) owns at least 40-50 different popular hosting brands like BlueHost, HostGator, iPage, and many others terrible.
So, suppose you go with the most popular ones and become disappointed.
In that case, the chances are that you’ll end up with another EIG-owned host, and as a result, they never lose you as their customer.
2) Pick An SEO-Friendly Theme:
Your theme is one of the essential choices you’ll make for your WordPress site.
It manages your site’s appearance and layout, provides new functionality, and plays a part in its SEO.
For example, your theme can modify your site’s speed — which (as we’ve already discussed) is essential.
The clean code of your theme gives your website the best chance in SERPs.
So, what makes the WordPress theme SEO-friendly?
- Responsive Design: Mobile-friendly content may work better for those who are searching on mobile. Those are Google’s words, not mine.
- Lightweight: Avoid themes puffed with third-party plugins and scripts that you don’t need. They’ll slow your website down.
3) Install A WordPress SEO Plugin:
WordPress already has some cool built-in SEO features.
Still, you can take your search engine optimization to the next level when using an SEO plugin. And the best SEO plugin is Yoast.
With this plugin, you can correctly optimize every page and post for your preferred keyword(s).
Also, it includes an analysis based on the newest algorithm updates.
4) Optimize Your Permalink Structure:
Permalinks are the regular URLs that point to your site’s posts, pages, and other content.
Descriptive, clear links that describe their content are more accessible for search engines to make sense of getting a ranking boost.
They’re what people use to reference and link back to your website.
To adjust this setting, navigate to Settings › Permalinks.
5) Enable Search Engine Visibility:
There’s a built-in option in WordPress that will hide your site from the search engines.
You might see this option useful when first constructing your website, but it can make ranking near impossible.
If you’ve applied some of the tips on this list, but aren’t seeing your rankings increase, this could be the problem.
To see if this option is on, navigate to Settings › Reading from the WordPress dashboard. Scroll down, and you’ll find a section called Search Engine Visibility.
6) Create A Sitemap:
Sitemaps used by search engines to crawl your site better.
Although search engines will still crawl your site without a sitemap, creating one allows you to report the information that you want the search engines to crawl.
The best way to ensure individual pages that don’t add to your rankings isn’t crawled and give priority to your more relevant pages.
When you’re using the Yoast SEO plugin, then you can simply build and submit a sitemap.
Navigate to SEO › General › Features. Then scroll down and enable XML Sitemaps.
7) Add Your Site To Google Search Console:
Using Google Search Console will tell you how your website is currently doing in the search engines, and alert you to any site-wide errors that may modify your search results ranking.
8) Integrate Google Analytics:
Another Google tool you’ll need is Google Analytics.
This tool will show you how good your WordPress SEO strategy works by providing you an in-depth breakdown of your site’s traffic.
To prepare your account, navigate to the Google Analytics homepage and create an account. Next, you’ll want to locate your tracking code.
It should be under the Tracking Info › Tracking Code.
Depending on your theme, you might have an option to add the Google Analytics tracking code directly. If it’s not possible, you can use the same Insert Headers and Footers plugin.
Open the plugin, navigate to the header section, and paste in your tracking code.
That’s it! Now you can see your site’s statistics.
9) Use A Responsive Design:
People now are using mobile devices to browse the internet.
This implies your site needs to look and act as good on any device a visitor uses.
You can ensure this by catching the responsive design strategy — in other words, designing your website, so it adapts and reacts to each user’s device.
Responsive design is so crucial that Google uses it as a ranking part.
If your site is responsive, its opportunities for rising high on SERPs will be much better.
For WordPress users, the most preferred way to get started with responsive design is to pick a theme that holds it (which many, if not most).
10) Use A CDN:
It essentially caches your static content between many servers on its widespread network.
It serves them to your users through servers that are the closest to the locations of the users. This speeds things up.
A closer server to get static content ensures lower response time and faster page loading performance.
11) Focus On Quality Content:
Google and other search engines create unique algorithms for ranking websites.
Their purpose is to help the most relevant and valuable sites get highly.
The particular ranking factors and their effects change across time, but this underlying theme remains constant.
Suppose you want to see success with your SEO efforts. In that case, you need to focus on producing quality content rather than cheating the system.
12) Optimize Your Images:
Images are essential for any website.
They present visual appeal and context, plus they help break up text and make it more readable.
As you’ve probably figured, they can also have a result on your SEO.
For one, your images’ quality and size can impact your pages’ loading speed, which is a ranking factor.
Also, crawlers will look at specific information added to images like filenames and ‘alt text’ when trying to index and understand your site.
Marking these two points will move a long way towards supporting your SEO.
First, optimize your images and other media. They have an impact on your site’s performance.
Then, give each image an alt text and a descriptive filename (bonus points if you use a keyword).
Take some time, re-evaluate your WordPress site after you’ve applied some of these techniques.
Check if things are becoming better for your website or not.
Ideally, you should notice a vital rise in the organic traffic level of your site.
If you’re having trouble implementing or understanding any of the above tips, you can comment below.
After All, If You’re Not Optimizing Your WordPress Blog, You’re Leaving Some Valuable Organic Traffic (And Money) On The Table.